Geolocation Tracker
User Research | UX Design | UI Design
As the UI and UX Designer at Monoova, I am responsible for identifying user pain points and providing a solution that improves the business efficiency for our customers.
My Role: UI/UX Designer | Project Duration: 3 Months
My Role: UI/UX Designer | Project Duration: 3 Months
Project Overview
In the business of luxury yacht chartering the customer experience could be delightful only when there is accurate information shared with the client at the time of booking. Inability to pinpoint the current location of a yacht causes uncertainty about the actual availability for the trip dates. This project aims at resolving the booking issue by tracking yacht location and keeping the details precise in the staff portal, with help of the Geolocation Tracker.
Who is the user?
Problem Statement
Booking a luxury yacht for a client can be challenging for the Ahoy team when they are not sure about the current geolocation of the yacht. Hence, they can’t confidently commit the
booking dates, especially when the captain is not reachable on phone and email response is generally slow.
Best Solution
Maintain geolocation for yachts periodically on the Geolocation Tracker, within the staff portal. Notify the Geolocation Tracker when a yacht moves out of the set range of NM (nautical miles). Contact the Captain, Owner or Agent and update geolocation.
Qualitative Research
Interviewed the charter booking team, to understand the booking process and the challenges they face while finalising charter booking with a prospective client. Extensive workshop with participants from the Business Owner, Development Team and Booking Team.
“Client frustration has a huge impact on revenue, especially during peak season”
Andy Roberts Business Owner
"Finalizing charter bookings is often complex due to frequent last-minute client changes and lack of real-time data, which makes it tough to build reliable, user-friendly systems"
Chris Larson Software Developer
“Confusion in the booking process, due to lack of information about actual geolocation of a yacht and its availability during a season, have lead to angry clients and loss of many productive hours”
Charlotte Evans Booking officer
Email questionnaire and telephone calls to clients who have used the current booking process to understand their booking experience and pain points.
“Yacht charter is expensive and it also turned out to be stressful as I had to keep calling your team to confirm the availability for my dates.”
- Benjamin Jones, Existing Client
“Yacht charter is expensive and it also turned out to be stressful as I had to keep calling your team to confirm the availability for my dates.”
- Benjamin Jones, Existing Client
Workshop
Participants
Booking team | Development Team | Business Owner
Booking team | Development Team | Business Owner
A fast-paced 7 hours workshop was conducted in which the current product, the user pain points and expectations from the Geolocation Tracker were discussed. The user journey and user flow for a smooth booking experience were extensively illustrated. The business communicated the product expectations and the positive impact this product can have on the booking process and the business. The workshop was concluded with the detailed roadmap and actionable goals.
User Persona
About User
Charlotte is one of the account managers at Ahoy Club and her key role in the business is business development and revenue generation. While onboarding new clients is part of her duties, it gets frustrating to spend a few hours daily trying to resolve the booking issues.
-----------------
Pain points
Time spent resolving customer’s booking issues
Negative effect on sales target
-----------------
Needs and Goals
Minimise booking issues
Maximise revenue, get target incentives.
Charlotte is one of the account managers at Ahoy Club and her key role in the business is business development and revenue generation. While onboarding new clients is part of her duties, it gets frustrating to spend a few hours daily trying to resolve the booking issues.
-----------------
Pain points
Time spent resolving customer’s booking issues
Negative effect on sales target
-----------------
Needs and Goals
Minimise booking issues
Maximise revenue, get target incentives.
User Flow & Scenarios
A user flow was created and the scenarios were mapped out for the Geolocation Tracker. The conditions for pinging and when to notify the portal about a required location update were defined.
Interactive Wireframe
This interactive wireframe helped us set the expectations form the Geolocation Tracker and convey the user flow. It assisted us with usability testing that helped us identify parts of the interactions that were not intuitive and finalise the flow.
UI Design
